I'm dating a graphic designer these days, and since I'm a big-time design aficionado, the topic of typefaces (otherwise known as fonts) comes up frequently. In most cases, I'm a fan of sans-serif fonts--that is, fonts without the little 'feet'--like the one utilized in this blog, verdana. On the whole, they're cleaner, more modern, and easier to read. In certain cases, though, when I want to tap into various traditions or subconscious associations, I'll utilize serif fonts. Here's what I mean:
Trajan is 'the movie font'...and it has been heavily overused in motion picture advertising, especially with epic blockbuster summer tent-pole fare (which I have to admit, I hate). But if a typeface carries any sort of subconscious association that I want to tap into, then it might not be a bad idea to utilize that font. So in the case of Calling All Dawns, if I want to convey that the scope of the album is epic and cinematic in some way (which it is), I may consider using Trajan as the principal font.
On the other side of the coin, however, is my favorite font Helvetica--a modern classic sans-serif that is purposefully devoid of distraction and meaning, preferring to let the words express themselves without coloration of typographic associations. You've seen Helvetica everywhere; it's the default font for Apple Computers, used in countless corporate logos, and pretty much pops up in all manner of signposts and advertisements. So you can see just how pervasive it really is, here's another clip, from the documentary "Helvetica," created for the 50th-anniversary of the font:
And finally, just for fun, I'm posting this YouTube video of a tribute to Akzidenz-Grotesk, an early predecessor to Helvetica. Some people just really, really love their fonts.